|Open Resource Centre|
Knowledge about Place Branding is still scattered. Our Open Resource Centre attempts to contribute to the development of Place Brand Knowledge by collecting pieces of knowledge into one place. We are pleased to review your suggestions and to include them in this page if appropriate.
|4 Tips How to Maintain Established Place Brands: ‘Second Phase’ Place Branding Issues and Priorities 7 May 2018|
Many places, especially popular cities like Barcelona, Copenhagen, Berlin etc., are now entering a ‘second phase’ in their branding and marketing. The...
Why One Size Fits All City Brands Are Doomed to Fail: And How to Do It Better 3 May 2018
One-size-fits all city brands are common, but not always useful, argue Sebastian Zenker and Erik Braun in a recent research article. We asked Sebastia...
Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions 24 April 2018
Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in their editorial article, introducing a special edition of the jou...
4 Factors Influencing Place Branding Practice in 2018: New Markets, Niche Consumers 16 March 2018
Focus on new markets and niche consumers is one of the main trends likely to influence place branding practice in 2018, according to The Place Brand O...